Product photography is an essential marketing strategy for eCommerce. Business owners need professional photographers to do the job, but it would be an additional cost for their operations.

If you want to save up for your clothing business, take photos of your products by applying photographic knowledge and skills. You can learn this skill to attract more customers to purchase your products.

Taking photos of clothing for eCommerce includes offline and online marketing such as leaflets, catalogs, magazine ads, landing pages, brochures, flyers, digital ads, and websites to boost traffic.

Learning how to take photos of clothing products also developed another industry that uses advanced techniques to create a good-quality product presence. High-quality images can increase the excellent customer experience in your online shop.

Why Photography Matters for eCommerce Stores

Many companies rely on the success of their marketing strategies to help increase the number of customers. Product photography is an essential factor in attracting more consumers and provides basic product information. 

If you have a clothing business, you can also learn how to take photos of your product to reduce your expenses in marketing and advertising. Take advantage of the availability of information on developing skills in product photography to establish a good reputation, increase your sales, and be ahead of your rivals.

Improves Conversion

Higher conversion rates would give better revenue for operating a business. Providing high-quality product photography can boost conversion rates. Photos that are well-lit, easy to comprehend, and clear can help increase direct traffic and engagement to your online store.

People like to look into details, especially with clothing products. If you provide extensive information about photos of your clothing products, you will reduce the number of queries from your customers. The information that your customers get from your pictures will increase your conversion rates.

Clothing product photography positively impacts your webpage conversion, especially if you impress Google with your content. You will receive higher Google rankings with your optimized images which can convince customers to purchase your products because of good visuals. 

Many agree that visual information is more effective and essential than textual content. Customers would spend more time browsing product images, which helps increase a business's “time on page” parameter. The accuracy of your clothing photographs can help improve your return rate as it reflects the clothing you are selling.

Your clothing imagery must also contain more context to attract customers to purchase your product. Remember that poor product photography can become a liability, which is bad for business. 

Provides Better Customer Experience

Showcasing your clothing photos can influence your customers’ purchase decisions. Your photos can help customers visualize your content and a more realistic online store.

Good for Branding

Branding is an essential marketing strategy that every business owner should have. Create a blueprint for making your clothing business successful with good branding and market recognition. You can use these images for various campaigns to promote your brand. 

Your photos will help build good branding on your clothing products with their ability to feature details and other important information for your customers. Once your customers notice your brand, expect the spread of news around your community and beyond.

Guide for Taking Photos of Clothing for eCommerce 

Taking photos of your clothing products requires extensive detailing to capture your customer’s attention. There are many factors in executing good-quality product photography, and you can do it with the right information and practice.

Prepare Your Equipment

Good photography results depend on the equipment that you will use. You must invest in your product photography and purchase those from reliable stores. The cost of your photography equipment is an investment that would give you increased revenues in return.

A good DSLR camera will help you prepare the right parameters to create the best campaigns for your clothing products. You can utilize its manual mode to achieve your desired output, but getting the best results will take time and practice. 

In manual mode, you can customize the camera’s settings, such as white balance, aperture, shutter speed, and ISO. You can also learn how to use its manual and auto-focus functions to achieve an attractive photo of your clothing products.

You can also use smartphone cameras to provide some of the qualities that a DSLR camera can do. Some smartphone cameras are even better than other professional cameras. 

Your camera will also need support equipment such as a tripod, good studio lighting equipment, a shooting table, a light tent, and image editing tools. 

Set Up Your Studio

If you want to get good results in taking photos of your clothing products, you will need a proper location to execute good photo results. A studio setup is the best location to shoot for your product photography. You can have proper lighting and other equipment set up for your project, but using a professional studio can be expensive.

Natural lighting can be tricky because you need the perfect timing to shoot your subject. They’re great, though, for lifestyle photography. 

The disadvantage of shooting product photography outside is the constant changing of lighting due to weather and the position of the clouds.

Compose Clothes

Before you start taking photos of your clothing products, you need to learn how to compose the position of your subject. You must study the specific angles and heights to create the best visual for your customers. The goal is to show the details of your clothing products and give your customers the right information.

Work With a Model

Working with a model or a mannequin is a good way of showcasing your clothing products through photography. You use models or mannequins so that your customers can visualize how your clothing products would look in a certain body shape. 

Working with a model can give you many different poses during your shoot, while a mannequin can give you a realistic human shape during the arrangement. You should also try to avoid using mannequins with no arms, especially if you are shooting clothes with sleeves. 

Do Flat Lay Photography

Many photographers also use flat-lay photography for shooting clothing products. It is one of the basic photography methods used for marketing and advertising. All you need to do is lay your clothing products flat on a surface, then leave some space for graphic and text elements before you shoot.

Zoom In on the Details

In product photography, you need to have zoomed shots of portions of your product to showcase important details. Some customers are meticulous with small details, and they would appreciate it if you could present some zoomed photos of your clothing products.

Edit Images 

Editing your images can make your subject stand out. Many editing software, such as background remover apps, are available in the market that are powerful enough to help you create stunning images. They will help you bring your concept to life. Powerful editing tools can make your image flawless and attractive to many customers.

Key Takeaways

Taking photos of your clothing products can be challenging and fun at the same time. You can achieve images that are on a professional level by using the right equipment, practice and techniques, and powerful editing tools. 

• Invest in good-quality equipment

• Utilize or create a studio for your photoshoot

• Learn how to compose your clothing products

• Use a mannequin or a model

• Start with flat-lay photography

• Show important details of the product

• Use editing tools