Do you know where the term "photography" came from? It was made from the Greek roots for the English terms "photograph" and "photo," which both signify writing. Every day, you "write with light" as a photographer to produce breathtaking photos. Can you influence people's opinions with your words in the same way?

Having a blog on your photography website is crucial for your success in the internet world, even if you're not a "words" person. Whether you're a seasoned pro or brand-new to the world of photographers, you should think about becoming friends with your keyboard.

Not your strong suit, blogging? Let us persuade you otherwise: everyone can succeed as a great blogger with the appropriate advice and techniques. Fortunately, the information you need to create a blog for your photography website is provided below.

Why You Ought to Start a Blog

Let's look at some reasons why you should start a blog before we discuss how to do it. You may have heard (a few lines ago) how crucial it is to establish a blog, but how will a lot of text help your images succeed? The advantages of having a popular blog on your website are as follows:

• Inform and interact with your community (and customers) in new ways.

• Get increased Google exposure and benefit from a strong SEO boost for your online portfolio (learn more in our SEO for photographers guide).

• Become recognized as an authority in your profession.

• Increase your visibility by guest posting.

I must ask, how do I start a blog?

Although numerous free blogging platforms are available, it is strongly advised to create the magic on your own website. Why? Due to the fact that you want "organic SEO juice" to flow freely to your site. Fortunately, Wix offers an extremely simple method for adding a blog to your current website. Simply go to your Wix photography website and choose "Add" > "Blog"; before you can say "press," a dedicated page will be visible on your website. All the essential features are included with your newly created blog, including a post editor, comments, shares, recent blog posts, tags, drafts, scheduling, and many more. Your interesting material is now the only thing lacking.

Look for motivation

Finding your inspiration is the first step to any great effort, whether it be writing or photography. You'll need to look for it if you don't know it off the top of your head. Then where? Follow several well-known photography blogs (to name a few: Fstoppers, PetaPixel, Digital Photography School, and our, Beart-Presets photographic Blog), follow your favorite photographers on Facebook and Instagram, go through some sizable photographic magazines... and just open your eyes and take in your surroundings-inspiration is all around you!

The following list of potential subjects will help you channel your creative energy in the proper manner once it has begun to flow:

• A novel photographic method you tried.

• A noteworthy occasion or picture session you took part in.

• What happens "behind the lens" throughout a typical workday as a photographer?

• A picture diary of a recent journey you took.

• Your motivation for choosing to become a photographer.

• A collection of photographers you find inspiring.

• You've had some exciting customers throughout the years.

• The most amusing things that have ever occurred to you at work.

• The fantastical moment you've always wanted to photograph.

• The benefits and drawbacks of photography.

• You just finished a personal photographic project.

• A summary of current photography news, such as a new camera release or creative picture session.

• Your unique tips and tricks will cheer up any other photographers.

The truth is that there are so many possibilities that we could go on forever. The more you read and write, the more motivated you will be to think of fresh ideas for your photography blog. As they say, hunger comes with food. It just takes a catchy title to make it popular (see you in the next two paragraphs).

A typical blog entry is...

The process of starting your own blog might be scary. Do I have something worthwhile to contribute to the world? And if I do, will my message be understood? Will readers of my picture blog like what I have to say and return for more? These are just a few of the numerous queries that might prevent a beginning blogger from getting a decent night's rest. It's a good thing you've reached this part because we're going to let you in on a little secret: when you adhere to a certain framework, writing is, oh, so much simpler.

No of the subject, a general framework will aid in concentration if you need a short writing fix. Have you prepared? (Background pens being drummed) The magic system is as follows:

Problem

It is best first to give your readers a feeling of insecurity. Yes, exactly like at the start of the section, you are now reading.

Suggestion for a fix

Having some readers' concerns? No issue; this is the fix! This also marks the conclusion of your opening statement.

Detailed response

This will serve as the article's major body. Tell them how your photographic services may eloquently lead them to a brighter future after engaging them with your introduction.

Summary

Keep it brief and to the point, and ideally, include a call to action that encourages readers to schedule your services.

You could wonder, how long? As you are surely aware, there is an abundance of material on the Internet nowadays, making it difficult to keep up with even your grandmother's Facebook posts, much alone another blog to read. Because of this, your postings may be quick as long as they are accurate and helpful to your viewers. If the subject doesn't go significantly into technical details, 500–900 words should be enough.

The title is very important

The title is unquestionably queen if the content is king. Since they are bonded for life, they are dependent on one another in order to prosper or even just to survive.

While there may be fads in crafting excellent titles, the following fundamental rules will never go out of style:

1. Be brief and memorable.

Example: Illustrations of photography logos How to Be Different

2. Use a question mark to draw readers in.

Example: Think about a photographer. You'll go crazy about these 10 things.

3. Use numbers to arouse their interest.

Example: Consider these 7 Instagram Tips for Photographers.

4. Highlight the benefits of reading your content.

Example: How to Build a Complete Photography Website: A Step-by-Step Guide

5. When you can, use wit.

Example: Shoot The Wedding, Not The Client: Photographers' Negotiation Tips.

You will learn all the tricks and tips for coming up with a catchy title from this mind-blowing post. Write down a couple of names for each photography blog article you create, and then choose the one that appeals to you the most.

Clarity of mind

Have you noticed how this blog post's enormous quantity of information is presented in manageable portions? Once you have the ideal title, you must figure out how to segment your material. For both readers who want to know everything and readers who just scan the text to grasp the main concept, subtitles will make the text easier to read. Therefore, the next time you write a blog article, be sure to take a rest as well as some breaks.

Grammar

Grammar use is crucial, and this cannot be emphasized enough. Consider this: Would you purchase a loaf of bread if the label stated "BRAD"? Most likely not. The same holds true for how you promote yourself online. Your photographic services constitute the bundle, and your blog is the centerpiece. If language is not your first language, be sure to thoroughly read each piece of text, either with the aid of a Chrome plugin or a talented friend you can trust.

Timing is crucial

Do your muses often visit you around six in the morning? Every Sunday night, at exactly 23:03, you're bursting with creativity. You must separate your writing timetable, whatever it may be, from your posting schedule. And agree, the two timetables need to be combined.

In general, it is advised to update your blog once a week (you may publish more often, but a busy photographer could find it to be extremely time-consuming). It will also work if you do it every two weeks. Content may be published on Mondays and Thursdays with remarkable success. On Saturdays and Sundays in the early morning, if your target audience enjoys browsing on the weekends, you may also see strong interaction.

You should strive to examine your target audience when it comes to the time of day. You may modify your publishing schedule if your prospective readers have a common factor, such as working between 9 and 17. On workdays, 10 a.m. to 11 a.m. is often a busy period for online surfing. It's also a good idea to release your best work around 16 or 17 in the afternoon when people are traveling back home.

Visible equal Visual

We intended to use the cliché that "a picture is worth a thousand words," but blog users dislike cliches. They like visuals because they help break up a "sheet" of text into manageable information bits. Spend some time making or finding excellent photos for each piece since readers will instantly identify them with the quality of your offerings. Being a photographer provides you a distinct edge over other sorts of bloggers since you understand what makes a good image and genuinely like taking photos.

We advise limiting the number of illustrative photos per medium-sized article to two to three. Except for reports on personal projects, picture shoots, or travel, you may put as much as you can there. Just the best ones, however!

SEO!

SEO is an integral component of any piece of material you post online, as you (hopefully) already know. It's a terrific chance to get up those rankings by using your blog! In your articles, try to include as many relevant keywords as you can, particularly in the titles. If you're a wedding photographer, for instance, you may want to use the term "Wedding photographer" as much as you can. Just a few suggestions are "How to Choose a Wedding Photographer for Your Big Day," "What a Wedding Photographer Really Does," and "Tips From a Wedding Photographer Who Has Seen It All." Just be careful not to overdo it; you want your keywords to seem as natural as possible (search engines are quite sensitive to stuffing).

Additionally, be sure to provide every post (in addition to the Blog page itself) with an SEO title and description. By doing this, every blog post will have a chance to rank for your keywords in addition to your website. And the better your odds are of winning the struggle for internet exposure, the more troops you'll deploy to the front lines. Our SEO guide for photographers has all the information you need, along with many more SEO secrets.

It's time to tell everyone

Does a tree in a forest make a sound if no one is nearby to hear it when it falls? We are unsure. However, if a blog is posted on a website and no one is there to read it, it is completely useless. How do you get the message out there? Start by including an RSS button so that users of RSS feeds may quickly stay up to date with your most recent blog entries.

Make sure your articles are sent directly to everyone's mailbox since there's a strong likelihood that they all have a major addiction to reading emails (don't we all?). Install the Wix Get Subscribers app to gather email addresses from your site visitors, and it will notify your subscribers each time a fresh new article is published.

Using social media to disseminate the news is another fundamental need. Include social media sharing buttons in your articles so that viewers may easily click to share your material. Make sure to share each and every new blog article on your own social accounts since you want to lead by example.

Prepare for "that escalated quickly" amount of subscribers by giving the first promotion of your content some thinking and consideration.

Set yourselves straight

Monitoring your statistics will keep you informed. You'll have enough information after you've written a few blog entries to begin analysing your blogging business. If you're utilizing Google Analytics, the following figures are important to pay attention to:

• "Audience" - to understand your customers

• To determine what kind of information interests your viewers, consider their "behavior."

• To see your traffic sources, click "Acquisition".

You may improve your list of subjects, posting schedule, posting times, titles, themes, and pretty much every other facet of your fascinating relationship with the written word by frequently analyzing.